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Visibility Is Safety: A Smarter Approach to Saving Lives

Pedestrian Illumination Safety System

As a retired law enforcement professional, I witnessed more than my share of tragic accidents. Working long hours and driving across the jurisdiction, I regularly encountered intersections with poor visibility, obstructions, light pollution, and distractions. While we cannot eliminate every distraction, especially those caused by roadside businesses and structures without changes to local codes, there are solutions that can make a real difference.

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Many pedestrian crosswalks today rely on flashing lights or strobes to alert drivers. These may help during daylight hours, but at night, the strobes draw attention to the lights themselves, not the pedestrian. I have seen drivers speed up to beat the crossing or completely miss the pedestrian altogether. Even worse, if someone fails to press the activation button, the system does nothing to alert drivers, and the person remains unprotected.

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The reality is simple. There are only two guaranteed ways to stop pedestrian deaths. Remove all vehicles, or remove all pedestrians from roadways. Neither is realistic.

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What is realistic is improving lighting and using smarter analytics to highlight pedestrians and detect issues early. Better visibility helps drivers see people in time, and analytics can alert responders faster when something goes wrong.

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Most modern street lighting contributes to light pollution. Signs, roads, and buildings all blend together into a bright wash. Pedestrians do not stand out. Especially at night, drivers cannot easily distinguish someone in a crosswalk. The solution is focused illumination that highlights the person, not just the space. That is the difference this system offers.

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Improved visibility saves lives. This is a solution that works now, without needing expensive infrastructure changes or new regulations.
 

Every year, pedestrian fatalities and injuries continue to rise, especially in high-traffic urban areas. Traditional safety measures like strobes and flashing lights are widely used but often ineffective. Drivers become desensitized to them, and in some cases, these lights increase glare and reduce a pedestrian’s visibility at night.

The Pedestrian Illumination Safety Soffit System directly solves this problem by focusing light where it’s needed most: on the person crossing the street.

This system isn’t just another signal, it’s a visibility solution that protects pedestrians, improves driver awareness, and delivers real-time intelligence for safety professionals.

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Why This System Is Different

Most crosswalk systems rely on driver compliance and pedestrian activation. This system eliminates that gap. It automatically detects pedestrians and illuminates the individual, not just the area, making them immediately visible even in low-light, high-glare environments.

It can also activates supporting strobes automatically, no button press required, and can enhance daytime safety as well.

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Built-In Intelligence

This is more than lighting. Integrated analytics provide additional value for public safety and risk mitigation: While this is a pedestrian safety solution at its core, it also has highly valuable applications for security operations, situational awareness, and overall risk mitigation.

  • Accident detection

  • Wrong-way driver alerts

  • Slip and fall detection

  • Optional traffic analytics

  • Automatic strobe activation

  • Day and night functionality

  • Operates as a standalone system or fully integrated into existing traffic control infrastructure

  • No biometric data is stored and is fully compliant with privacy standards

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Our Role

As a retired LVMPD detective and founder of a company focused on safety and operational security, I don’t just resell equipment, I identify meaningful solutions and ensure they’re implemented the right way.  This Soffit solution is a functioning, and effective solution that not only addresses the problem but offers better oversight and management of problematic and dangerous intersections or pedestrian crossings.

Whether it’s this Soffit system or any other technology we provide, we support clients through:

  • Site assessments and needs evaluation

  • Pilot deployments and proof-of-concept testing

  • Integration planning with existing operations

  • Long-term use strategy and optimization

We focus on practical outcomes, not just check-the-box installations. That means making sure what’s deployed is actually used, effective, and operationally sound.

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Request a Demo

We’re currently introducing this system across the region and working with city stakeholders to establish local pilot sites.


If you're interested in seeing this in action or would like more information tailored to your site, reach out to request a demonstration.

Contact Us to Learn More.

Let’s Work Together

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